Trading
sensenext is a global wholesale and a trading organization , which is specialized in the trading of the following products ranging as per the suitability from a low cost to high end consumption of :
Essential Oils | Essences | Aromatic Compounds | Natural Absolutes | Food Colors | Food Flavors
With focus on the supply and distribution of large volumes of perfumery and flavor compounds worldwide, we work in the direction of providing you the supplies to all types of independent retailers, manufacturers throughout India and other countries with at the right prices.
Experiential Marketing
In today's "Marketing 2.0"
- Perfumery based marketing is being more and more used in Branding Strategies which has already been employed by many organizations like Nike, United Color Of Benetton etc...
- POP Scent Branding has become a Premium addition to the overall Brand Experience
- It has been documented and implemented by Nike that the presence of a nice environmental scent have helped the client to perceive the products as ‘better’, in a subconscious way
- The employ-ability of perfumery based experiential marketing has increased by 25% over the previous year
Perfume and Flavor Design Consultancy
Our experts have been in this industry for over 30+ years, and together with the collective experience of over 80+ years belonging to various industries, we provide our consultancy services for a variety of projects related to olfactory and pallet exposure, in lieu to provide you the maximum value out of your perfumery and flavor products.
Some Observations
Creating consumer preference with specific sensory cues have shown to have crucial positive effects when it comes to brand recognition and brand recall
Sense of smell is the only one of all our senses that has a direct connection to our emotions
The odors have the highest affection on emotions compared to other sensory cues, which is a determining information when marketers are to consider a strategy for enhancing brand recognition
We consult in the following areas of the industry
Fragrance and Flavor Market Intelligence
Fragrance and Flavor Concept Development and Creation
Fragrance and Flavor Re- development and Matching
Olfactive and Pallet Mapping
Market Trends and Exposure